ATBC & BBB Host Coffee and Tea Talk

Written By Yahya Kemal KAYA

The American Turkic Business Council (ATBC), in collaboration with the Better Business Bureau (BBB), proudly hosted a sold-out Coffee and Tea Talk, bringing together entrepreneurs, marketing experts, and business leaders for a meaningful dialogue on unlocking marketing success.

The event opened with networking, followed by welcome remarks from Emre Erkoc, Chairman of ATBC, and John A. Mitchell, Enrolled Tax Agent. The highlight of the morning was a dynamic panel moderated by Jordan Rzad, VP of Marketing at BBB, featuring three powerhouse speakers:

  • James Kaatz, CEO of Illumination Marketing

  • Craig Klein, President & Founder of SalesNexus

  • Alex Lane, President & Founder of LaneMKTG

The panel explored key topics including:

  • Branding fundamentals and digital engagement

  • Building consumer trust and credibility

  • Marketing strategies tailored to small business needs

  • Leveraging digital platforms for growth

  • Creating lasting impact through customer relationships

Each panelist brought unique insights and practical tools for attendees at every stage of entrepreneurship, from startups to seasoned business owners. The session emphasized real-world strategies and opened the floor for engaging audience interaction.

This program was part of ATBC’s ongoing mission to deliver high-value educational programming that fosters business growth, innovation, and collaboration across Houston’s entrepreneurial ecosystem.

We thank all who joined us and extend our appreciation to the Better Business Bureau for their meaningful partnership. We look forward to many more impactful events to come.

Yahya Kemal KAYA
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